Ahead of the event, we dove deep into understanding the interests of India’s biking and music communities. Through surveys and discussions with biking groups, musicians, and adventure enthusiasts, we identified key themes: the thrill of stunts, the allure of live performances, and the growing demand for unique, community-driven events. These insights shaped the festival’s diverse programming, ensuring it offered something for everyone.

To conceptualize and execute a first-of-its-kind festival that resonated with India’s biking and music communities, ensuring a seamless blend of adrenaline-fueled action, world-class performances, and lifestyle elements.

• Main Stage Performances: Featured Lucky Ali, Amit Trivedi, and other celebrated artists.
  ‍

• Interactive Zones: Biking stunts, graffiti walls, flea markets, and tattoo artists.
  ‍

• Food & Fun: A culinary experience with food trucks, pop-ups, and comedy acts by Kanan Gill and Kenny Sebastian.
  ‍

• Engaging Activities: Speaker sessions with legends like Gaurav Gill and live bike showcases.

The festival attracted a large, diverse audience and became a benchmark event for combining lifestyle and entertainment. It celebrated the spirit of biking while offering something for everyone, setting a new standard for experiential events in India.