Phoenix Live brought the vibrant Life in Color, the world’s largest paint party, to India for the first time. This electrifying event combined international DJ acts, aerial performances, fire shows, and the festival's signature paint blasts. Hosted at the iconic Jawaharlal Nehru Stadium, the festival offered attendees an unforgettable experience reminiscent of India's Holi celebrations but amplified with global electronica beats and dazzling visual effects.
Client
Life in Color
DATE
November 18
LOCATION
Nehru Stadium Grounds, New Delhi
Attendees
RESEARCH
Understanding the cultural resonance of color in India, Phoenix Live drew inspiration from traditional festivities like Holi while staying true to Life in Color’s global identity. The team researched international formats to adapt them to the Indian audience, ensuring the event was both culturally relevant and aligned with global standards.
CHALLENGE
The biggest challenge was merging the high-energy global spectacle of Life in Color with India’s rich cultural backdrop. Executing large-scale aerial acts, live music, and synchronized paint blasts for thousands of attendees in a bustling city like New Delhi demanded precision and expertise.
EXECUTION
OUTCOME
Life in Color India was a roaring success, drawing a massive crowd and elevating the Indian festival landscape. With an unforgettable mix of music, art, and energy, it set a benchmark for experiential events, delighting thousands and showcasing Phoenix Live’s expertise in delivering world-class experiences.
We were also tending on Twitter for one full day on the day of the event.
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